Case Study

How mySoko.com Scaled to 500+ Vendors & KSh 15M+ Monthly GMV

The Challenge

mySoko.com, a fast‑growing Kenyan multi‑vendor marketplace, faced typical pain points of scaling an e‑commerce platform:

• Managing hundreds of vendors with separate inventory and orders
• Manual commission calculation and payout reconciliation
• Limited payment options – only bank transfers, causing cart abandonment
• No real‑time order tracking for customers
• Downtime during flash sales due to server limitations

The Solution – JNGlobal Custom E‑commerce Engine

We built a robust, scalable platform on Laravel + Vue.js, hosted on AWS with auto‑scaling. Key features:

• Multi‑vendor dashboard – each vendor gets a dedicated shop, inventory manager, and order processing panel.
• Automated commission splitting – system deducts platform commission (e.g., 10%) instantly and credits vendor wallet.
• Payment gateway integration – M‑PESA (STK push & Paybill), Visa/Mastercard via Flutterwave, and bank transfer.
• Order tracking & notifications – customers receive SMS/WhatsApp updates; vendors get email alerts.
• Bulk product import – vendors upload products via CSV, reducing onboarding time by 80%.
• Analytics dashboard – real‑time GMV, top vendors, best‑selling categories, and conversion funnels.
• Affiliate module – third‑party promoters earn commission for driving sales.
• AWS auto‑scaling – handles traffic spikes (e.g., Black Friday) with zero downtime.

Implementation took 14 weeks, including migration from an old WooCommerce setup, data cleansing, and vendor training.

Results (12 months after launch)

• ✅ 500+ active vendors – from 80 previously (525% growth)
• ✅ Monthly GMV: KSh 15M+ – up from KSh 2.4M (525% increase)
• ✅ Platform revenue (commission): KSh 1.5M/month
• ✅ Conversion rate: increased from 1.2% to 3.8% (M‑PESA STK push was the game‑changer)
• ✅ 99.99% uptime even during 5x traffic spikes
• ✅ Vendor satisfaction: 4.7/5 – simplified payouts and real‑time order management
• ✅ Customer retention: 65% repeat purchase rate (loyalty points & push notifications)

Testimonial from Founder, mySoko.com

“JNGlobal didn't just build a website – they built a complete ecosystem. Our vendors love the dashboard, and our customers enjoy fast, secure payments. The team still supports us with custom features whenever we expand. We couldn’t have scaled without them.”
— Founder, mySoko.com